Google said today that more than 2 billion logged-in monthly users are watching YouTube Shorts, giving it an edge over competitors like TikTok and Instagram Reels. This number is up from 1.5 billion monthly logged-in users for YouTube Shorts announced last year.
During its Q2 2023 results, Google also said that YouTube brought in $7.67 billion through ads, beating analyst estimates and registering a growth of 4% year-on-year. The company is also bringing 30-second unskippable ads to its premium ad offering YouTube Select.
The company is focusing on multiple offerings through YouTube apart from ads. In April, it started offering pre-sales of the NFL Sunday Ticket subscription, which will stream in the Fall. YouTube has also reached an agreement with Warner Bros. Discovery to offer a Max-NFL Sunday TIcket bundle on YouTube TV.
Google said that it is reaching 150 million people on Connected TV screens in the U.S. with signs of global growth. La …
