For a glimpse of the AI-generated misery fast accelerating onto our screens thanks to developments in synthetic media that are powering ever more sophisticated forms of deception, check out this clip of UK consumer finance champion Martin Lewis apparently shilling an investment opportunity backed by Elon Musk.
Except of course the footage (also embedded in the below tweet) is an AI-generated deepfake and the investment opportunity is a scam not backed by Lewis (or Musk). The former also makes a point of never appearing in adverts to endorse third party products or services, not that that stops scammers repeatedly misappropriating his image for social media ads to try to trick people into parting with their money…
WARNING. THIS IS A SCAM …
