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What Happened When 15 of Twitter’s Top Celebrities Joined Threads



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Threads, the new social app from Meta, had a fast start this month when it racked up 100 million downloads in less than a week. With so much momentum, the app seemed well on its way to dethroning Twitter.But rapid downloads do not necessarily translate to long-term success. Now the question is whether Threads has staying power.So we embarked on an experiment. We compiled a list of 15 of some of the most-followed celebrities and high-profile figures on Twitter who joined Threads, including Katy Perry, Ellen DeGeneres, Bill Gates, Britney Spears, Shakira and Oprah Winfrey. Then we compared their activity on Twitter with their activity on Threads every day since July 5, when Threads was released. We also looked at what they did on Instagram, which is owned by Meta and developed Threads.The idea was to see which social platform kept the celebrities — who either declined to comment or didn’t respond to requests for comment — the most active. What we found is just an early snapshot, but it may provide some clues to where Threads is headed.Many celebrities initially embraced Threads.Ms. DeGeneres, who joined Twitter in 2008, …

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