Posted on by

Why the Early Success of Threads May Crash Into Reality



Share

A big tech company with billions of users introduces a new social network. Leveraging the popularity and scale of its existing products, the company intends to make the new social platform a success. In doing so, it also plans to squash a leading competitor’s app.If this sounds like Instagram’s new Threads app and its push against its rival Twitter, think again. The year was 2011 and Google had just rolled out a social network called Google+, which was aimed as its “Facebook killer.” Google thrust the new site in front of many of its users who relied on its search and other products, expanding Google+ to more than 90 million users within the first year.But by 2018, Google+ was relegated to the ash heap of history. Despite the internet search giant’s enormous audience, its social network failed to catch on as people continued flocking to Facebook — and later to Instagram and other social apps.In the history of …

Read More