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America Spends Big for Beyoncé’s “Renaissance” and Taylor Swift’s “Eras” Tours



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Beyoncé told us that girls run the world. This summer, she and Taylor Swift seemed to prove it.Both Beyoncé’s “Renaissance” and Ms. Swift’s “Eras” tours have become cultural phenomena that have swept across social media and are poised to shatter real-world records. “Eras” could top $1 billion in sales, making it the first concert in history to cross that mark. Some estimates suggest that Beyoncé’s world tour could gross even more than that by the time it wraps in October.It is the latest — and some economists think final — iteration of the “revenge spending” trend that took hold after the pandemic, in which people shifted their spending away from goods and toward experiences. Taylor Swift and Beyoncé fans have been shelling out on everything from secondhand tickets that cost more than a flight to Europe to fancy fingernails to match the singers’ wardrobe.While event spending overall is still just recovering to prepandemic levels, the marquee concerts this summer are spurring a lot of consumption.The survey c …

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