Posted on by

Walmart ramps up efforts to grow third-party marketplace with Las Vegas event, new perks



Share

Walmart is hosting its first seller summit businesses that are part of its third-party marketplace. The two-day event includes how-to sessions and remarks by the retailer’s top leaders.Melissa Repko | CNBCLAS VEGAS — Walmart is looking for new ways to woo sellers to its third-party marketplace, as it pushes to drive more online sales and close a wide gap with rival Amazon.On Wednesday, the big-box retailer kicked off its inaugural Walmart Marketplace Seller Summit, a two-day invitation-only event of how-to sessions drawing more than 1,500 people from businesses that sell clothing, party supplies, jewelry and more on Walmart’s website. The event will be headlined by some of Walmart’s top leaders, including CEO Doug McMillon.The company on Wednesday also announced new efforts to attract and retain sellers. Starting early next year, its marketplace will expand to Chile, the first country beyond North America. It is increasing the number of brand shops on its website, a way for sellers to create their own eye-catching digital storefronts where they can highlight certain products.It is also adding an option that allows sellers to pay Walmart to fulfill online orders of bigger and bulkier items, such as canoes, or items that come in multiple boxes, such as a patio set. And it’s making it possible for sellers with a store to use Walmart’s technology to power curbside pickup or the company’s network of delivery drivers to drop online purchases at customers’ doorsteps.Walmart is ramping up its focus on its third-party marketplace, as the company chases higher-margin e-commerce sales and pledges to grow its profits at a faster rate than revenue over the next five years. To do that, Walmart is adding automation to more warehouses and stores. It has also gotten into businesses outside of retail that are more lucrative, suc …

Read More