Posted on

YouTube Improperly Used Targeted Ads on Children’s Videos, Watchdogs Say



Share

After a research report last week found that YouTube’s advertising practices had the potential to undercut the privacy of children watching children’s videos, the company said it limited the collection of viewer data and did not serve targeted ads on such videos.These types of personalized ads, which use data to tailor marketing to users’ online activities and interests, can be effective for finding the right consumers. Under a federal privacy law, however, children’s online services must obtain parental consent before collecting personal information from users under 13 to target them with ads — a commitment YouTube extended to anyone watching a children’s video.Now Fairplay, a prominent children’s group, is challenging the company’s privacy statements. The group said it had used advertising placement tools from YouTube’s parent company, Google, to run a $10 a …

Read More