Latch was a pretty good name for a startup. One could make the argument that it doesn’t exactly say what it does on the tin, but no one shops at the Apple Store looking for produce. Soon, however, Latch Inc. will die. In its place, we’re getting Door.com, which is a fine name for a 90s hardware supply website with a very specific niche.
Instead, it’s a signal of the startup’s expansion. Latch launched nearly a decade ago, with a focus on smart locks. The category has grown fairly crowded over the years, with legacy names like Yale and Kwikset entering the picture. The last few years saw Latch pivoting to more of a platform p …
