Judy Chen of Dream Hotels Reveals How Design, Community, and Culture Reshape the Industry
At 1TourismWorld, Judy Chen, Vice President of Development for Dream Hotels at Hyatt Hotels Corporation, shares her vision for the future of hospitality in her session, “The Dynamic Evolution of Lifestyle Hotels and Private Members’ Clubs.” She explores how lifestyle hotels and private members’ clubs adapt to meet the needs of today’s discerning and experience-focused consumers.
Chen draws on her expertise in architecture, real estate development, and hospitality leadership to explain how hotels and clubs can combine cultural authenticity, innovative design, and community connection to stay relevant and successful.
Redefining Hospitality Through Innovation
Judy Chen frames her work as a mission to create spaces that are more than just places to stay—they are destinations that inspire connection and belonging. With a background in architecture and hospitality leadership, she brings a practical and creative approach to shaping the guest experience.
“My focus is on designing spaces that reflect culture and community while creating a sense of identity. A great hotel or members’ club doesn’t just welcome guests; it gives them a place to connect,” she says.
Chen shares her experience at Thompson Hotels, where she introduces exclusive rooftop spaces as early versions of private members’ clubs. These spaces become community hubs and help establish the foundation for today’s blend of hospitality and lifestyle experiences, such as those offered by Soho House.
Lifestyle Hotels and Members’ Clubs: A Natural Partnership
Chen emphasizes how lifestyle hotels and private members’ clubs complement each other. Both aim to provide personalized, intimate spaces where guests feel part of something unique.
“Lifestyle hotels and members’ clubs share a focus on creating experiences that connect people. These spaces allow guests to immerse themselves in a community that reflects their values and interests,” she explains.
She describes how these spaces cater to niche groups—art enthusiasts, wellness seekers, or frequent travelers—offering tailored experiences that go beyond traditional hospitality.
The Foundations of Success in Modern Hospitality
Judy Chen outlines the key elements that distinguish successful hotels and clubs in today’s market:
1. Thoughtful Design and Memorable Experiences
Chen believes that design and programming must go beyond aesthetics to create meaningful guest experiences.
“Beautiful spaces get attention, but meaningful spaces leave a lasting impression. Guests value places that offer more than just functionality—they want an experience they’ll remember,” she says.
At Dream Hotels, she focuses on combining distinctive design with creative programming to ensure that guests and locals alike feel connected to the property.
2. Versatile and Practical Spaces
As work and travel continue to evolve, Chen sees the importance of designing spaces that can serve multiple purposes.
“Hotels need spaces that adapt to different uses, from private meetings to social gatherings. Functionality and flexibility are essential,” she says.
3. Authentic Local Connections
Chen stresses the importance of creating spaces that reflect the culture and community of their location.
“When a hotel or club feels connected to its surroundings, it resonates with both visitors and locals. This authenticity creates a sense of place that is essential in today’s market,” she explains.
4. Smarter Marketing
Chen encourages a shift away from traditional advertising in favor of more targeted and personal approaches.
“A mention in the right publication or a post on social media can be far more effective than a conventional ad. Guests respond to what feels genuine and relevant,” she says.
She also highlights the value of personalized email campaigns, which help hotels build relationships with their guests.
Trends Shaping the Future of Hospitality
Judy Chen identifies several trends that are redefining the industry:
1. Sustainability
Chen says that sustainability is no longer optional. Guests expect hotels and clubs to take meaningful action, not just talk about environmental initiatives.
“Consumers look for brands that reflect their values. Sustainability isn’t just good practice; it’s what guests demand,” she explains.
2. Global Membership Networks
Chen envisions a world where private members’ clubs offer reciprocal memberships, creating seamless access to curated spaces around the globe.
“Guests want the ability to connect with like-minded people wherever they go. Global reciprocity creates opportunities for a truly connected experience,” she says.
3. Repurposing Existing Spaces
Chen sees great potential in converting underused buildings into hotels and clubs, which creates unique spaces with character and history.
“Adaptive reuse pushes us to think creatively. It allows us to transform overlooked spaces into destinations with a story,” she notes.
4. Enhancing Guest Experiences Through Technology
Chen explains how Dream Hotels uses robotics to improve guest services, such as delivering champagne to rooms, while also creating buzz.
“Technology can improve service and add something fun to the guest experience. It’s about using the tools available to make stays more enjoyable,” she says.
A Vision for Growth and Connection
Chen closes her session with a positive outlook on the future of lifestyle hotels and members’ clubs. She believes these spaces meet the needs of modern travelers, who value meaningful connections, curated experiences, and a sense of community.
“Guests want more than a place to stay. They want to feel part of something. The challenge is to keep innovating and finding new ways to bring people together,” she says.
Through her leadership at Dream Hotels and Hyatt Hotels Corporation, Judy Chen demonstrates how hospitality can evolve to meet the demands of a changing world. Her insights offer a clear path forward for hotels and clubs that want to thrive in the years to come.
