I recently posted the question, “Should you start a business in uncertain times?” on my Twitter and received some interesting responses and real-life accounts — many of which I’ll share […]
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Back to news homeThe Keys to Building and Sustaining a Recession-Proof Business
It might go without saying, but a business can’t thrive if it can’t survive — and you, as a business owner, are almost bound to be confronted with situations that […]
The Sales Playbook to Social Selling
With nearly half the world’s population now active on social media, social selling is more relevant than ever. Sales leaders who’d rather be ahead of the curve than chasing it […]
The Beginner’s Guide to Syncing Contact Data With Google Sheets
Many organizations use Google Sheets as an important data source, and for some small businesses, it even acts as the main CRM (contact relationship management system). That said, although Google […]
How to Leverage Segmentation to Boost Cold Emailing
An outreach campaign can be a double-edged sword. When you dedicate the time and effort to prepare them properly, cold emails can be a valid and effective method for connecting […]
Why CSV Sucks for Contact Management (& What to Do Instead)
Contact management means working with large amounts of data, often amounting to tens or even hundreds of thousands of different people’s contact information. These contacts are often stored in a […]
How to Become a Successful Real Estate Agent, According to Experts
If you’re anything like me, you probably spent last summer binge-watching Selling Sunset, the Netflix reality show that follows the high-end real estate brokerage firm the Oppenheim Group.The show makes […]
A Crash Course on Prestige Pricing [With Real-Life Examples]
People often conflate higher costs with higher quality. The two concepts seem intrinsically linked. We have a natural inclination to believe, “Well, that company must be charging that much for […]
30 Commonly-Used Startup Terms Defined
Entrepreneurship is a broad concept with plenty of components that need to be defined, making the range startup terminology both ecletic and extensive. From finding investors to launching your company […]
A Guide to Target Markets (& Why They Aren’t Just for Marketers)
Sales teams and entrepreneurs need to know their customers. You have to ask yourself, “Who is the ideal fit for my offering? And what are their interests and priorities?” Answering […]
