Posted on

How to Properly Use PR and SEO to Amplify Marketing Results

A business is as good as how it portrays itself. It might have the best product on the market, but how it packages that product determines how it will fare. Here is how to properly use PR and SEO to amplify marketing results.
What is Your Consumer Appeal?
With the advent of technology, firms are increasingly becoming competitive to match the supply of goods and services from competitors. Revamping online presence features prominently in communication strategy as companies angle out their consumer appeal.
PR and SEO handle the same segment, but their approach is different. PR is creating desirable content …

Read More

Posted on

The Importance of Cybersecurity for the Investment Banking Industry

Digitalization is visible across most, if not all, spheres of our professional and personal lives. While it offers a number of undeniable advantages, it brings along the need for security, especially cybersecurity. Consider the following:

An increasing number of devices are interconnected, communicating via the Internet
Digitalization brings convenience but also collects data, with the potential for misuse

Implications of interconnected devices for companies.
This brings along implications for companies. They must protect themselves from cyberattacks, or else – for instance – hackers could take control of Internet-connected medical devices. This is but one example, and the vulnerable lot includes financial services …

Read More

Posted on

The Future Is Clear: Connected Glass Will Redefine Commerce, Lifestyle Trends

How we shop, how we work out, how we receive medical care – you name the sector and odds are good that it underwent some major transformations during 2020. That being said, many of the most dramatic changes were less the result of the COVID-19 pandemic than accelerated by it, and this is particularly true in the world of connected tech. Companies didn’t invent entirely new processes to remedy pandemic-related service gaps, but hurried in-progress solutions to market. And, in so doing, they also transformed our lives at home and out in the world.
What types of new technology have been …

Read More

Posted on

Multi-Cloud Cost Optimization

The popularity and confidence in cloud computing platforms continues to grow unabated.  More and more businesses are moving mission-critical workloads to public clouds.  Forbes recently projected that by 2021, 32% of IT budgets will be spent on public cloud platforms.  Forbes also points out that cloud spending has grown 59% on average since 2018.
The Recent Trends of Multi-Cloud Optimization will Continue — Elevating the Importance of a Multi-Cloud Strategy.
The elasticity of cloud platforms provides great potential from an engineering perspective but great challenges from a cost-containment perspective. Traditional engineering teams using on-premises infrastructure are not accustomed to considering cost in a pay as …

Read More

Posted on

What Prop 24 Means for Your Data Privacy Strategy

California recently passed Proposition 24, a landmark data privacy referendum that expands privacy protections in the world’s fifth-largest economy. Starting in 2023, the nation’s most comprehensive privacy regulations will protect nearly 40 million people and govern $3.2 trillion in economic output.
Prop 24 will ripple across America, which still lacks a national privacy law. Most companies will choose to extend these privacy protections to all users — rather than address the privacy patchwork with state-specific solutions. That solution is easier and more economical.
So what does this mean for those of us working in technology and connected devices? We have a whole new set …

Read More

Posted on

Interoperability, AI comprise healthcare IoT platform essentials

Healthcare technology relies on constant management of many disparate data types and services to give the best possible patient care, which makes a healthcare IoT platform essential to effective treatment. These IoT platforms can simplify data processes to help healthcare teams focus on what they do best, without having to master every service in the hospital.

Digital healthcare data comes from multiple sources such as audio files, transcriptions, test results, wearable device data, confidential patient health history files, appointment schedules and insurance billing systems.
The IoT platform unifies computing elements to overcome the challenge of managing different data types and …

Read More

Posted on

Object storage systems: Benefits, alternatives and use cases

No one need argue the merits of using object storage systems. They have become a storage staple over the years, facing off against alternatives and adapting as needs and technologies change. Object storage is scalable and it deals with metadata on a granular level. It makes unstructured data less daunting, which is critical as the volume of data that organizations store and work with continues to grow.

Object storage has changed with the times and has the capacity to meet performance and storage demands of the modern data center. Along with handling unstructured data, object storage works well with the …

Read More

Posted on

Crop Health Management with IoT-Enabled Precision Agriculture

Illustration: © IoT For AllBy implementing IoT Systems, farmers can efficiently maximize their yields and profits.When you consider the compounded effects of climate change, population growth, and increased demand in the food supply, the need for an efficient agriculture system is at an all-time high. The devastating effects of food insecurity as a result of ineffective commercial agriculture are inevitable. That is unless you enable precision agriculture. IoT-enabled crop health management is a game-changer to alleviate the pain points of traditional agriculture.‍Pain Points of Traditional Crop Health Management‍Farmers face many challenges, including excessive physical labor, inaccurate weather …

Read More

Posted on

WiFi 6: Is it the End-All Be-All of Connectivity?

Illustration: © IoT For AllIt can often feel like even the fastest network speeds aren’t enough to run all your devices. While the struggle is more visible in places that share a lot of bandwidth, like office buildings, malls, and cafes, users can also feel that they use a lot of heavy data like live video producers and PC gamers.With current network policies already struggling to keep up with connectivity demands, the world needs a new WiFi standard.IEEE 802.11ax, or WiFi 6, is the new specification standard post IEEE 802.11ac (or WiFi 5), promising better connectivity, higher speeds, and …

Read More

Posted on

Python–The Perfect Language for Machine Learning

Illustration: © IoT For AllMachine Learning, in simple terms, is the ability of computers to learn on their own without the need to program new skills. Machine learning is really about advanced algorithms that, after processing certain data, can learn new things that can be very useful in making decisions. In turn, Python is one of the most popular high-level programming languages, which is characterized by high readability and clarity of the source code. Thanks to its clear and concise syntax, it is an ideal language for beginner programmers. The biggest advantages of the language are its simplicity, multiplicity of …

Read More