From Partnership to Impact: Strategic Communications for Climate Technology
The 2025 Climate & Sustainability Leadership Forum session "Reputation and Risk: Communicating Climate Leadership in a Skeptical Age" brings together Aman Gupta of FINN Partners and Wai Yi Yik of Novartis to explore how technology partnerships build climate credibility. Yik explains that successful multi-stakeholder partnerships require identifying win-win-win scenarios where conservation organizations, technology companies, and government agencies each achieve distinct objectives while maintaining shared conservation focus. Commercial acquisition of conservation technology validates building initiatives with business viability from inception rather than treating them as purely philanthropic exercises. Yik emphasizes that effective communications requires multi-year campaigns, with practitioner networks proving more effective than traditional media for driving adoption. Gupta and Yik explore how authentic storytelling combines education with inspiration, drawing on Asian storytelling traditions. Climate credibility emerges when organizations combine technical innovation, commercial thinking, and sustained communications to create conservation impact while building reputation as credible leaders.
Information
Program:
Climate & Sustainability Leadership
Released:
2025
Languages
Audio:
English
Subtitles:
English
Accessibility
CC:
Closed caption (CC) available in English
Transcript:
Video transcript available in English