Ace Hotel is a collection of individuals — multiple and inclusive — seeking to embrace the cities we live in by building spaces for collective gathering. Whether thoughtfully reinterpreting historic buildings or imagining radical new structures, our aim is always to make something energized, human and soulful.
Our hotels are inspired by an affinity for the soulful and fueled by our love for the hyperlocal. A study in contrasts, Ace Hotel marries the pragmatic with the romantic, the private with the collective, the old world with the future. We are guided by empathy and compassion, and believe that the best things in life take conviction, guts and community. The way we do anything is the way we do everything.
Atelier Ace
Atelier Ace is Ace Hotel’s in-house creative, marketing, events, interior, architecture and graphic design team. We’re a curious hybrid — romantics with an unswerving business savvy, easy-going yet driven, casual but elegant. We architect event spaces, rooms, nightly magic, branded campaigns, curios and keepsakes and see the hotel as a potential for real, fluid community.
With everything we do, we try to collaborate with and celebrate people whose work inspires us. We like the stories that come with things and think that wherever you are, you should feel like you’re there.
Ace Hotel London Shoreditch hangs its hat in London’s most creative, engaged district. A hub for galleries, theatre and design, Shoreditch is home to the Brick Lane Market, landmark creatives and renegade artists from around the world. The neighbourhood’s legacy includes theatres running banned 16th century plays, the debut of drag pioneer Hetty King and the first rumbles of industrialized craft in the Western Hemisphere. Today, it’s a place where art, design, culinary innovation, culture and tech gather and phosphoresce from the heat of collaboration, inspiration and a soft spot for the future.