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The company history of the AUDI AG originates in the year 1899. On November 14, August Horch founds the Horch & Cie. Motorenwerke.

After the founding companies DKW, Horch, Wanderer and Audi went forward in their individual paths, they united themselves in 1932 and the Auto Union AG was born. The symbol of this union still characterizes the brand Audi: the four intertwined rings.

Thus, a lot of cars already bear the name Audi, even before the Audi NSU Auto Union AG becomes the AUDI AG in 1985. The new company headquarters in Ingolstadt underline that historic step.

Today Audi looks towards new technologies and new goals: Hybrid vehicles, electric mobility, digitization and autonomous driving. With all these topics, Audi works on the automobile future. Always driven by the conviction: “Vorsprung durch Technik”.

Today, this slogan is known all over the world. The slogan´s first appearance takes place in a different context with Audi in 1971. In which one? Stepin and join us on our journey through our milestones starting from the beginning of the company leading up to topics of the present day.


The automotive industry is experiencing radical upheaval. The Audi Group is likewise in the process of redefining itself for the future and playing an instrumental role in shaping the transformation as we head into a new age of mobility. Read more


The future begins today: with our visions, decisions and investments. At Audi, we are constantly searching for solutions that move people. First of all, that means understanding what’s important to them: today and tomorrow. Read more


Sustainability goes beyond the product itself and must equally comprise ecological, economic and social aspects. Audi reports transparently on its activities in the area of corporate responsibility. Read more


The history of AUDI AG extends back to the 19th century. Learn about the fascinating evolution of the various models and major milestones in the fields of car manufacturing, engine production and motor racing. Read more

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Audi stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” Founded in 1899 as Horch & Cie. Motorwagen-Werke by August Horch, today the company is among the world’s leading producers of premium cars.


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