Bang & Olufsen is a global luxury-lifestyle brand founded in 1925 in Struer, Denmark by Peter Bang and Svend Olufsen whose devotion and vision remains the foundation for the company. The rich heritage built around the relentless determination to create products that push the boundaries of audio technology continues to place the company at the forefront of audio innovation.
Today, every Bang & Olufsen product is still characterised by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive audio products are sold worldwide in Bang & Olufsen monobranded stores, online and in multibranded stores.
At Bang & Olufsen we are very committed to the idea that technology should make life more enjoyable, yet simpler at the same time. It is all about embracing new technologies and features, whilst still keeping it as simple as possible. We call it luxurious simplicity.
The home is seeing a lot of changes these days. There is a focus on developing domestic smart devices and apps to go along with them. Everything is online. Everything is connected. Everything is smart.
When new technology emerges, it has a tendency to complicate things, rather than solve problems.
At Bang & Olufsen we work hard to create SmartHome solutions that are subtle and integrated into the lives of families. It is
about freeing up time to be able to focus on what is really important.”
We believe that playing music in your home should be as easy as turning on the lights. Isn’t hearing also one of our five senses, just like sight? A manifestation of this approach is the ‘one-touch access feature’. The genius here is not some highly advanced and difficult to use technological gizmo.
It lies in a basic understanding of our human needs and the expectations we have of our homes – playing music or listening to the radio is about setting the scene, and creating an atmosphere.
Turning on a device to play music should be as simple and intuitive as possible. ‘Touch to go’ is Bang & Olufsen’s solution to this basic human insight.” It really does not need to be more complicated.