Blue Apron was founded in 2012 premised on a simple desire—our founders wanted to cook at home with their families, but they found grocery shopping and menu planning burdensome, time-consuming, and expensive. Our founders hand-packed the first Blue Apron boxes themselves, delivered them to family and friends, and received immediate positive feedback. Since those initial deliveries, we have scaled rapidly, developing our expertise and an ever-more ambitious vision.
We are reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The nature of our business carries with it unique and exciting challenges, and our employees working across our fives offices, take on these complexities to ensure each customer receives the highest quality product every week.
Our core product is the cooking experience we help our customers create. Central to these experiences are the original recipes we design and send along with fresh, seasonal ingredients directly to our customers. We also sell wine, which can be paired with our meals, and kitchen tools and staples we use in our test kitchens where we create new recipes.
Our customers often cook with us multiple times each week, and they trust us to craft delicious recipes to feed their families and loved ones. We’re thrilled to be welcomed into our customers’ homes and part of their weekly cooking routine!
Our food system—the way in which food is grown and distributed—is complicated, and making good choices for your family can be difficult. We are changing that: By partnering with farmers to raise the highest-quality ingredients, by creating a distribution system that delivers ingredients at a better value and by investing in the things that matter most—our environment and our communities. This will be a decades-long effort, but with each Blue Apron home chef, together we can build a better food system.
At the grocery store, it can be hard to tell whether food is high quality and sustainably grown. We are partnering with the foremost sustainability experts to create better standards for growing food and raising animals. This means better outcomes for our environment, guaranteed markets for our farmers and higher quality ingredients for our home chefs.