Formula F=kx is a haircare company focused on creating quality products for men with curly hair. Created by Fred, a chemical engineer who was tired of sub-par products being pandered to men. Formula F=kx’s mission is to equip men with products and knowledge for great-looking curls.
Provide men the product and knowledge to help them become proud of their curls. I know this journey has made me proud of my curls, and I can help make you proud of yours as well.
Those who are blessed with curly hair owe that fact to the cross-section of our individual strands of hair.
Straight hair has a symmetrical, circular cross-section, with no tendency to curve, but a hair with an oval or asymmetrical cross-section will naturally curve about its weaker axis.
As such a hair grows, it takes the form of a spring. The tighter the curl, the springier the hair. Waves, curls, coils.
