The Big Picture: We are a business-to-business media company, focusing on corporate sustainability practice and strategy. Our goal is to help professionals in mainstream companies be more effective help their organizations by cutting costs, reducing risk, enhancing quality, improving reputation, tapping new business opportunities, improving lives and generally creating value.
Target Audience: Senior leaders in large corporations. Some have “environment” or “sustainability” in their titles, but many don’t. They come from operations, HR, marketing, purchasing, facilities, real estate, fleets, finance, etc. Their firms are driven by hardcore business goals as much as by sustainability ones, and they’re seeking to align the two.