Pure Elegance

Pure Elegance has captured the imagination of Indian women all across the United States, establishing itself as the leading brand for Indian designer clothes. Our collections re-imagine traditional Indian weaves like Kanjivaram, Banarasi, Patola, Ikkat, Tussar and Chanderi silk sarees; reinvent age-old designs of the salwar kameez, lehenga cholis, anarkali suits, designer saree blouses, Indian gowns and Indian womens’ dresses; and revive interest in the time-honored Indian embroideries, patterns, prints and motifs.