Redfin got its start inventing map-based search. Everyone told us the easy money was in running ads for traditional brokers, but we couldn’t stop thinking about how different real estate would be if it were designed from the ground up, using technology and totally different values, to put customers first. So we joined forces with agents who wanted to be customer advocates, not salesmen. Since these were our own agents, we could survey each customer on our service and pay a bonus based on the review. We deepened our technology beyond the initial search to make the home tour, the listing debut, the escrow process, the whole process, faster, easier and worry-free. And we gave customers more value, not just by saving each thousands in fees, but by investing in every home we sell, by measuring our performance and improving constantly. This is how real estate would be if it were designed just for consumers, because, well, it was.
Redfin Corp is a technology-powered residential real estate brokerage company. It represents people buying and selling homes in over 80 markets throughout the United States. The company’s strategy is simple, it put the customer first. Redfin does this by pairing its own agents. The company creates an immersive online experience for every Redfin-listed home and then promote that listing to more buyers than any traditional brokerage can reach through its own website.
