The most powerful brand in the boutique hotel business.
Founded in 1998, The Standard’s irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond.
Located today in Los Angeles, New York, and Miami. Located tomorrow in London, Asia and so many more. The Standard is known for its taste-making clientele, pioneering design, and unrelenting un-Standard-ness. From prodigious opulence at The Top of The Standard to rock ‘n roll chic in Hollywood, you never quite know what to expect, save for a beautiful setting, a fresh twist on Modernist design, and a smashing good time.
The Standard is a part of Standard International – a New York based hospitality company with 16 hotels and food & beverage properties, under The Standard brand as well as Bunkhouse Hotels brand. Standard International is on the forefront of immersive experience creation at its properties and technology driven innovation in the industry, including its spontaneous booking application, One Night.
The Standard, Downtown LA, originally constructed in 1956 as the corporate headquarters of Superior Oil, is regarded as one of the finest examples of Mid-Century Californian architecture. The 207-room hotel offers a rooftop pool and bar with stunning panoramic views of LA, an outdoor Biergarten that serves traditional German food and beer, a 24-hour restaurant, and the full service Ping-Pong club SPiN Standard.