The most powerful brand in the boutique hotel business.
Founded in 1998, The Standard’s irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond.
Located today in Los Angeles, New York, and Miami. Located tomorrow in London, Asia and so many more. The Standard is known for its taste-making clientele, pioneering design, and unrelenting un-Standard-ness. From prodigious opulence at The Top of The Standard to rock ‘n roll chic in Hollywood, you never quite know what to expect, save for a beautiful setting, a fresh twist on Modernist design, and a smashing good time.
The Standard is a part of Standard International – a New York based hospitality company with 16 hotels and food & beverage properties, under The Standard brand as well as Bunkhouse Hotels brand. Standard International is on the forefront of immersive experience creation at its properties and technology driven innovation in the industry, including its spontaneous booking application, One Night.
The Standard, High Line is built above a former elevated railroad that has been developed into downtown’s favorite public park, the High Line. Each of the hotel’s 338 rooms offer sweeping views on the Empire State side or the Hudson River. The property boasts numerous public spaces, and on-site restaurants and bars including; an outdoor Biergarten that offers traditional German food and beer, The Top of The Standard, the breathtaking lounge with 360 views of the city, as well as Le Bain, the 18th floor bar & rooftop. Guests and locals enjoy the property’s seasonal ice rink in The Plaza, the unique curation of The Standard Shop, and the hotel’s acclaimed restaurant, The Standard Grill which serves seasonal New American cuisine.