The most powerful brand in the boutique hotel business.
Founded in 1998, The Standard’s irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond.
Located today in Los Angeles, New York, and Miami. Located tomorrow in London, Asia and so many more. The Standard is known for its taste-making clientele, pioneering design, and unrelenting un-Standard-ness. From prodigious opulence at The Top of The Standard to rock ‘n roll chic in Hollywood, you never quite know what to expect, save for a beautiful setting, a fresh twist on Modernist design, and a smashing good time.
The Standard is a part of Standard International – a New York based hospitality company with 16 hotels and food & beverage properties, under The Standard brand as well as Bunkhouse Hotels brand. Standard International is on the forefront of immersive experience creation at its properties and technology driven innovation in the industry, including its spontaneous booking application, One Night.
Located on Belle Isle, a lush residential island on the waters of Biscayne Bay, The Standard Spa, Miami Beach, is a holistic and hydrotherapy-oriented spa hotel.
Inspired by global bathing cultures, self-teaching and healing, this contemporary spa encourages the communal, shared rituals of ancient bathing traditions with a Turkish-style Hamam, Roman waterfall, Aroma Steam Room, Finnish Sauna, Infinity Pool, and Mud Baths. Guest rooms feature private terraces with outdoor soaking tubs. Guests and locals alike join in its wellness retreats and activations led by the world’s top yogis and practitioners. At The Lido Grill & Bayside Restaurant, Chef Mark Zeitouni creates healthful options inspired by Mediterranean cuisine.