Forces Shaping OOH Advertising | Casey Binkley

Forces Shaping OOH Advertising

Casey Binkley
Founder & CEO, Movia

Casey Binkley is the Founder and CEO of Movia. Casey helps brands maximize their advertising results with a unique combination of mobile ads and technology. Movia installs tracking and Wi-Fi collecting devices onto trucks acting as moving billboards, offering real-time impression analytics and retargeting opportunities. Brands can view their real-time dashboard to see when where and who saw their message and track their ROI. They can then build relevant audiences and reach them again on their mobile devices, increasing overall effectiveness far beyond what traditional OOH can offer.

Where high-impact mobile billboards meet technology.

It all started in 2015 when founder, Casey Binkley saw an opportunity. He noticed that there were hundreds of trucks on the road – right in people’s lines of sight – that were simply blank. He realized that each of them had the potential to become a moving billboard, driving a brand’s message to anyone on its route. And that unlike traditional out-of-home media, these spaces wouldn’t be limited by city restrictions. Even better, they could reach specific audiences at specific times and places – even places advertisers might never have thought to go before.

Taking the idea one step further, technology was added to the mix. Today, Movia is the only mobile billboard/truck wrap supplier that incorporates GPS tracking and Impression Analytics into its offering – capturing where the trucks are at any given moment, who is seeing them, and how many impressions the ad is gathering. These abilities mean Movia is much more than a company that puts ads on trucks. We offer a unique and exciting meeting of analog and digital platforms to help brands to make the most of their out-of-home campaigns.