The Copywriting Rules You WISH You Had in College | Kate Bradley Chernis

The Copywriting Rules
You WISH You Had in College

Kate Bradley Chernis
Co-founder & CEO, Lately

Kate Bradley Chernis is the co-founder & CEO of Lately. Kate is an A.I.-powered content creation pioneer. Former marketing agency owner with a whole lotta spreadsheets. Ex-XM rock 'n' roll dj. Copywriting savant.

Lately helps humans write better marketing content in collaboration with artificial intelligence and software automation. (That collaboration part is key, btw. And is the basis of everything we do.)

Leading by example is core to our product and our belief. We walk the talk. And we walk it, together.

Because Lately is a community. We see ourselves as an extension of our customers' marketing teams and we prioritize relatability and listening so they see us as not A.I.-powered software but as humans. We actively try to get to know each and every one of them and make ourselves available for them to get to know us.

Most importantly, we emphasize these beliefs internally, as well. Authenticity through honesty, collaboration, productive dialogue and a genuine desire to solve problems together is our lifeblood. As we are a community to our customers, we are also a community to ourselves; we recognize the magnitude of the journey we're on and rely upon each other to both acknowledge successes and work through challenges.

Together, in partnership with our customers, we’re growing Lately into a new evolution of social media software that humans truly love.