Unlocking SMBs Potential by Powering Their Digital Transformation | David Ortiz

At the Leading Entrepreneurs of the World, David Ortiz, CEO of Siigo, explores the challenges small and medium-sized businesses (SMBs) face in Latin America. Many SMBs operate informally, struggling with inefficient processes and limited financial visibility, which restrict their ability to grow and access opportunities. Ortiz emphasizes the transformative potential of digital tools, such as cloud-based invoicing, to help businesses formalize operations, build trust, and improve decision-making. He advocates for an incremental approach, encouraging SMBs to adopt simple, practical solutions as a first step toward broader digital transformation. Ortiz highlights this shift as vital for sustainable growth and resilience.