Maximizing Revenue with Strategic Digital Media Advertising | Mark Boidman

At the Global Retail Conference 2025, Mark Boidman, Partner and Head of Global Media at Solomon Partners, discusses the transformation of retail advertising. As traditional media declines, retail media networks (RMNs) emerge as a major revenue source. Walmart now generates nearly one-third of its operating income from advertising. The ability to leverage first-party data allows brands to target customers more effectively. Integrating retail media with out-of-home (OOH) advertising creates a seamless marketing approach, engaging consumers at multiple touchpoints. Companies embracing digital advertising, personalized marketing, and in-store media will lead the industry’s future.