Dan Varroney is the author of the groundbreaking new book Reimagining Industry Growth: Strategic Partnership Strategies in an Era of Uncertainty.  He is also the President and CEO of Potomac Core, a strategic consulting firm that specializes in association transformation located in Northern Virginia. He has built on his own successful career as an association executive, leading groups with diverse focus, from manufacturing to high tech to finance and advocacy.

His deep understanding of policy and regulatory influence on industries has shaped his approach to organizational relevance and growth. Through his own management experience—and nearly a decade advising association clients—Dan has applied his data-driven strategic process to the business and market challenges of trade groups and the companies they represent. A prolific blog author, he launched and facilitates a group for leading association CEOs with a focus on strategic partnerships. His unique methodology has grown to include an understanding of the contributing factors of successful trade associations and professional societies, and the corresponding characteristics of the CEOs who lead them. He is a sought-after expert on economic performance with appearances on CNBC, Fox, Dow Jones MarketWatch, Bloomberg, and the BBC.