Retail Coaching | Benoit Mahé

At Global Retail Conference 2025, Benoit Mahé, CEO of CapKelenn, unveils an innovative approach to retail leadership through his “Retail Coaching” method. Drawing on decades of frontline retail management experience, Mahé integrates proven business metrics with the transformative power of professional coaching, emotional intelligence, and neurolinguistic programming. His framework emphasizes ethical practices, authentic human connection, and a growth mindset, challenging leaders to cultivate trust and presence in fast-paced retail environments. With a global network of over 2,500 coaches, Mahé’s vision redefines retail by empowering managers to drive both performance and personal development, ensuring lasting impact and sustainable success today worldwide.