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Adobe Experience Manager now offered as cloud-native SaaS application

Adobe announced today that Adobe Experience Manager (AEM) is now available as a cloud-native SaaS application. Prior to this, it was available on premises or as a managed service, but it wasn’t pure cloud-native.

Obviously being available as a cloud service makes sense for customers, and offers all of the value you would get from any cloud service. Customers can now access all of the tools in AEM without having to worry about maintaining, managing or updating it, giving the marketing team more flexibility, agility and ongoing access to the latest updates.

This value proposition did not escape Loni Stark, Adobe’s senior director of strategy and product marketing. “It creates a compelling offer for mid-size companies and enterprises that are increasingly transforming to adopt advanced digital tools but need more simplicity and flexibility to support their changing business models,” Stark said in a statement.

AEM provides a number of capabilities including managing the customer experience in real time. Having real-time access to data means you can deliver the products, services and experiences that make sense based on what you know about the customer in any given moment.

What’s more, you can meet customers wherever they happen to be. Today, it could be the company website, mobile app or other channel. Companies need to be flexible and tailor content to the specific channel, as well as what they know about the customer.

It’s interesting to note that AEM is based on the purchase of Day Software in 2010. That company originally developed a web content management product, but over time it evolved to become Adobe Experience Manager, and has been layering on functionality to meet an experience platform’s requirements since. Today, the product includes tools for content management, asset management and digital forms.

The company made the announcement today at NRF 2020, a huge retail conference taking place in New York City this week.

Source: TechCrunch
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Photoshop for iPad gains ‘Select Subject’ feature

Adobe’s Photoshop on the iPad got off to a rocky start that doesn’t seem to have left fans of the desktop version very happy, but the company looks intent on incorporating user feedback and releasing meaningful feature updates on a timely basis. Like today, for instance, it’s adding ‘Select Subject’ to the iPad version of Photoshop, which is a feature that should make working with photos and compositions on the Apple tablet much, much easier and more flexible.

Select Subject is a new feature that Adobe introduced last year to the desktop version, and offers one-tap selection of the subject of your image, as determined by Adobe’s Sensei AI engine to take all the manual work out of the process. This is one of the Photoshop tasks that people are used to doing manually using either pen input and freehand selection, or a combination of the Magic Wand, lasso and polygonal selection tools, all of which involve considerably more work.

Adobe says the 2019 version of Select Subject on iPad and on desktop provides better selection edges and works almost instantly, even on iOS. Behind the scenes, the feature is actually a bunch of different machine learning algorithms working together to make the selection, refine the selection, de-artifact the edge and more. The end result is that you can get a very usable subject cut out that allows you to easily recompose, or independently edit subject and background very quickly and with very little, if any, manual refinement required.

You’ll still get better, cleaner results with defined, continuous edges and high-contrast backgrounds, but Adobe says it’s working on improving Select Subject performance around things like hair and fur.

Meanwhile, Adobe also started rolling out improvements for its cloud documents feature, which was introduced alongside the public release of Photoshop for iPad and lets you work with PSDs across platforms via shared cloud-based storage. They’ve also tweaked the user interface with improvements to things like text entry and layer management.

Adobe still has a lot to do to make a convincing argument that it regards Photoshop for iPad as a flagship product on par with the desktop version, but these are steps in the right direction, and it looks like 2020 should bring a host of additional refinements and improvements, along with and iPad version of Illustrator and more.

Source: TechCrunch
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Adobe turns it up to 11, surpassing $11B in revenue

Yesterday, Adobe submitted its quarterly earnings report and the results were quite good. The company generated a tad under $3 billion for the quarter at $2.99 billion, and reported that revenue exceeded $11 billion for FY 2019, its highest ever mark.

“Fiscal 2019 was a phenomenal year for Adobe as we exceeded $11 billion in revenue, a significant milestone for the company. Our record revenue and EPS performance in 2019 makes us one of the largest, most diversified, and profitable software companies in the world. Total Adobe revenue was $11.17 billion in FY 2019, which represents 24% annual growth,” Adobe CEO Shantanu Narayen told analysts and reporters in his company’s post-earnings call.

Adobe made a couple of key M&A moves this year that appear to be paying off, including nabbing Magento in May for $1.7 billion and Marketo in September for $4.75 billion. Both companies fit inside its “Digital Experience” revenue bucket. In its most recent quarter, Adobe’s Digital Experience segment generated $859 million in revenue, compared with $821 million in the sequentially previous quarter.

Obviously buying two significant companies this year helped push those numbers, something CFO John Murphy acknowledged in the call:

“Key Q4 highlights include strong year-over-year growth in our Content and Commerce solutions led by Adobe Experience Manager and success with cross-selling and up-selling Magento; Adoption of Adobe Experience Platform, Audience Manager and Real-Time CDP in our Data & Insights solutions; and momentum in our Marketo business, including in the mid-market segment, which helped fuel growth in our Customer Journey Management solutions.”

All of that added up to growth across the Digital Experience category.

But Adobe didn’t simply buy its way to new market share. The company also continued to build a suite of products in-house to help grow new revenue from the enterprise side of its business.

“We’re rapidly evolving our CXM product strategy to deliver generational technology platforms, launch innovative new services and introduce enhancements to our market-leading applications. Adobe Experience Platform is the industry’s first purpose-built CXM platform. With real-time customer profiles, continuous intelligence, and an open and extensible architecture, Adobe Experience Platform makes delivering personalized customer experiences at scale a reality,” Narayan said.

Of course, the enterprise is just part of it. Adobe’s creative tools remain its bread and butter with the Creative tools accounting for $1.74 billion in revenue and Document Cloud adding another $339 million this quarter.

The company is talking confidently about 2020, as its recent acquisitions mature and become a bigger part of the company’s digital experience offerings. But Narayan feels good about the performance this year in digital experience: “When I take a step back and look at what’s happened during the year, I feel really good about the amount of innovation that’s happening. And the second thing I feel really good about is the alignment across Magento, Marketo and just call it, the core DX business in terms of having a more unified and aligned go-to-market, which has not only helped our results, but it’s also helped the operating expense associated with that business,” he said.

It is no small feat for any software company to surpass $11 billion in trailing revenue. Consider that Adobe, which was founded in 1982, goes back to the earliest days of desktop PC software in the 1980s. Yet it has managed to transform into a massive cloud services company over the last five years under Narayan’s leadership and flourish there.

Source: TechCrunch
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Adobe Press Community Resource Center

The official source of training materials for Adobe software and cloud-based solutions, the Adobe Press community largely focuses on high-quality, creative digital media learning resources. Aimed at all learning levels, the brand publishes instructional books, eBooks, videos, and online courses published, marketed, and distributed by Peachpit.

We invite you to join our User Group and Product Review Programs—talk shop with like-minded individuals and become a truly trusted voice in our social networks; help Adobe Press continue to publish the best resources focused on the needs of today’s learner. We are listening:

Source: Adobe Press :: Promotions
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Share Your Knowledge and Become a Community Reviewer

Peachpit Community Voices Reviewer Program

Join the Peachpit and Adobe Press Reviewer Program

Peachpit and Adobe Press invite our community to post reviews on new and pre-release products to help fellow learners make informed purchase decisions. We are excited for you to get started, but before you do, please read through the following guidelines and requirements so you will know what to expect.

How does it work?

Pearson provides our accepted reviewers with complimentary review copies of new and pre-release products. We ask that the product reviews are completed within 45 to 60 days of product receipt, and that the review is posted on* and one other online location, with a link back to the Peachpit or Adobe Press product page.

*Exception: Amazon review submissions are not required for products that are not sellable on

Are Community Voices expected to write only positive reviews?

No. We welcome honest opinions about the product. We simply request a professional and thoughtful review.

How do I become a Community Voice Reviewer?

The Peachpit and Adobe Press Program is an invitation-only program. Potential candidates may request to join the program by submitting a complete application, and if selected, will be contacted with next steps for participation.

How are Community Voices for the Reviewer Program selected?

Our reviewers, known as Community Voices, are selected based on several criteria, but primarily on the candidate’s background and experience in the topic area, and their interest in providing a helpful review of our learning products.

Can I select the product I want to review?

We encourage our reviewers to let us know if there is a particular product that they are interested in reviewing. We try to match the product with the reviewer’s interest whenever possible. However, final products sent for review will be chosen by Peachpit/Adobe Press based upon the reviewer’s area of expertise, interest, and the products scheduled for the program.

How many reviews are Community Voices expected to complete?

To be considered an active member of the Community Voices program, we ask that you complete all product reviews that you sign up for within 45 to 60 days of product receipt, and that you have reviewed a minimum of one product within a 24-month time period.

What format will I receive for the review copy?

If you reside within the United States, we will provide you with your preferred format (print or eBook for books; DVD or streaming for video). If you reside outside the United States, we will arrange for you to receive an eBook version for books or streaming version for video. Special arrangements for international shipping can be considered upon special request, but cannot be guaranteed.

Do Community Voices get paid for their reviews?

No, Community Voices are not paid, but they do receive free products. On your application be sure to check the box yes if you want information about the Affiliate program—to learn how you can earn commission for referring sales.

Terms and Requirements

All reviewers must submit a completed Reviewer Program Application Form. Incomplete, inaccurate, or other forms of entry will not be considered.

Submitting a completed application form does not guarantee that you will be approved.

Final products sent for review will be chosen by Peachpit/Adobe Press based upon the reviewer’s area of expertise and interest, and the products scheduled for the program. Reviews are expected to be submitted within 45 to 60 days from product receipt.

All reviewers are required to:

  1. Submit their review to for products that are sellable on Per policy, each reviewer must have an existing account open that has at least one (1) purchase made.
  2. Post their review on one additional online location, such as blog, social channel, or website, with a link back to the Peachpit or Adobe Press product page.
  3. Email their completed review text, as well as the URL(s) where posted, to Failure to do so may result in being removed from the Community Voices program.

If you are accepted into the Reviewer program, you grant permission to Pearson to use your product review statements in any manner or media without previously notifying you, and to be considered for presentation in such mediums as publisher domain-hosted web pages and other associated printed and online promotional materials. You permit us to edit your comments for length/brevity/punctuation, so long as edits do not change the writer’s intent or the spirit of your message.

As per Federal Trade Commission (FTC) regulation, we require that every product reviewer mention in their review that the product was received complimentary as part of the Reviewer Program.

By applying for this program, you acknowledge that you have read and do accept the terms and requirements.

Apply Now

Tell us about yourself! Email with your background. Include full name, email, phone, mailing address, areas of expertise, years of experience, certifications, and site URL if you have one. Let us know if you are a member of a user group, run a blog, or are interested in becoming an affiliate.

Thank you for your interest in becoming part of our community.

Other Pearson Brand Reviewer Programs

Source: Adobe Press :: Promotions
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GoPro Creative Director of Media Bradford Schmidt and Senior Editor Brandon Thompson Co-Author Guide to GoPro

Peachpit Publishes GoPro: Professional Guide to Filmmaking

“This is the book we wish we’d had five years ago, when we first started
making videos for GoPro.” —Bradford Schmidt and Brandon Thompson

SAN FRANCISCO, CALIF – November 21, 2014 – Written by GoPro Creative Director of Media Bradford Schmidt and Senior Editor Brandon Thompson, GoPro: Professional Guide to Filmmaking is a guide to the HERO4 and all GoPro camera models. This book is packed with hundreds of beautiful photos and interactive links to videos created by professional athletes, filmmakers, and inspired users from around the world. It is the only book to cover the art and technique of filmmaking by the team at GoPro.

GoPro has become a global movement of visual expression and users of the cameras are able to self-document and share their interests and experiences like never before. This book demonstrates how to tap the true potential of the GoPro camera to capture immersive and engaging content from an unlimited range of perspectives.

Besides containing numerous inspiring photos and links to jaw-dropping videos, this book explores GoPro’s history, all of the different camera modes and settings, standard and experimental mounts, shooting principles, editing techniques, turning footage into a compelling story, and sharing that story with the world.

“This book is an invaluable window into Bradford and Brandon’s creative thinking and summarizes years of experience and insight. Hopefully it serves as a spark for you just as the authors have for GoPro.” —From the Foreword by Nicholas Woodman, Founder of GoPro.

GoPro: Professional Guide to Filmmaking is now available at Amazon, Barnes & Noble, Peachpit, and other retailers worldwide. For more information, visit

About the Authors
Bradford Schmidt is a founding member of GoPro’s media department. Bradford first met GoPro founder and CEO Nick Woodman on a surfing trip in 2002, while riding on a wooden chicken ferry in Sumatra. The two bonded through their love of surfing, travel, and photography. Over the next seven years, Brad helped Nick develop what would become GoPro, testing prototype mounts and cameras and filming footage for sales, marketing, and trade shows. In 2009, Bradford moved to Half Moon Bay, California, to create GoPro’s media department and start a YouTube channel that would rise to become one of the most powerful content-driven brands online.

Brandon Thompson joined GoPro as the second member of the media department, and specializes in video post-production as a Senior Editor. Brandon’s work for GoPro has received over 50 million views on YouTube, and has been shown in forums as diverse as Super Bowl halftime commercials, Xbox Live, Virgin Air flight programming, and film festivals.

About Peachpit
Peachpit offers unique learning experiences in the fields of photography, graphic design, Web design and development, digital video, and more. Peachpit is part of Pearson (NYSE: PSO), the international media company. Pearson’s primary operations also include the Financial Times Group and the Penguin Group. Learn more at and

GoPro: Professional Guide to Filmmaking
By Bradford Schmidt, Brandon Thompson
November 21, 2014
ISBN: 978-0-321-93416-1


Media Contact:
Laura Ross, Senior Publicist
Peachpit, Adobe Press

Source: Adobe Press :: Press Releases
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Scott Kelby Is Top-Selling U.S. Photography Techniques Author for 2013

Peachpit Author Leads in Photography Techniques Book Sales, According to Nielsen Bookscan Data

SAN FRANCISCO, CALIF – March 10, 2014 – For the fourth consecutive year—2010, 2011, 2012 and now 2013—Scott Kelby has been recognized as the top-selling photography techniques book author in the U.S., according to research based on Nielsen BookScan data.

Peachpit/New Riders published six Kelby titles in 2013: Photoshop for Lightroom Users; The Photoshop Elements 12 Book for Digital Photographers; The Digital Photography Book Part 1, Second Edition; The Digital Photography Book Part 2, Second Edition; The Adobe Photoshop Lightroom 5 Book for Digital Photographers; and The Adobe Photoshop Book for Digital Photographers (Covers Photoshop CS6 and Photoshop CC).

Scott Kelby’s bestselling books also include The Digital Photography Book (volumes 1, 2, 3, and 4), which feature hundreds of photographic tips for photographers; Photo Recipes Live (Part 1 and Part 2), Professional Portrait Retouching Techniques for Photographers Using Photoshop; Light It, Shoot It, Retouch It: Learn Step by Step How to Go from Empty Studio to Finished Image; and Scott Kelby’s 7-Point System for Adobe Photoshop.

“Scott Kelby’s inimitable teaching style and infectious enthusiasm for photography continues to inspire thousands of photographers of all skill levels to pick up a camera and, with his non-techie advice, shoot dramatically better photos like the top pros in the business,” said Nancy Aldrich-Ruenzel, vice president of Pearson Technology Group and publisher of the creative pro imprints Peachpit Press, New Riders, Adobe Press and Apple Training. “With that rare combination of instruction, inspiration, and humor, Scott is able to truly make learning fun. We are so honored that he is part of our Pearson family and incredibly proud of his continued success and well-earned accomplishments.”

To view more of Scott Kelby’s best-selling work, go to

About Scott Kelby
Scott Kelby, author of more than 50 books, is president and CEO of KelbyOne and cofounder and CEO of Kelby Media Group. Additionally, Kelby is Editor-in-Chief of Photoshop User magazine and Light It magazine; he serves as training director for KelbyOne LIVE; and he is the technical chair of the Photoshop World Conference & Expo. Kelby’s books have been translated into many different languages, including Chinese, Russian, Spanish, Korean, Polish, Taiwanese, French, German, Italian, Japanese, Dutch, Swedish, Turkish, and Portuguese, among others. For more information, visit and

About Peachpit
Peachpit is part of Pearson (NYSE: PSO), the international media company. Pearson’s primary operations also include the Financial Times Group and the Penguin Group. Learn more at and


Media Contact:
Laura Ross, Senior Publicist
Peachpit, Adobe Press

Source: Adobe Press :: Press Releases
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Stop Stealing Sheep and Find Out How Type Works, Third Edition

Adobe Press Publishes Third Edition of Best-Selling Book by Erik Spiekermann

SAN FRANCISCO, CALIF— January 23, 2013 — After two decades as one of the world’s best-selling books on designing with type — including editions in Korean, German, Russian, Portuguese, and Polish — Stop Stealing Sheep & find out how type works, written by acclaimed type designer Erik Spiekermann, is now available in its third edition.

Spiekermann brings his type classic fully up to date, with new details on mobile and web typography and scores of new visual examples on how to effectively communicate with type. He also includes a full selection of new typefaces that are used and referenced throughout the book.

“These days people need better ways to communicate to more diverse audiences,” said Spiekermann. “We know from experience that what we have to say is much easier for others to understand if we put it in the right voice; type is that voice, the visible language linking writer and reader.”

The third edition of Stop Stealing Sheep offers an engaging, common-sense look at how to work with type, choose the best typeface for the message, and express oneself more effectively through design.

Stop Stealing Sheep and find out how type works, Third Edition, is now available at Amazon, Barnes & Noble, Peachpit, and other retailers worldwide. For more information, visit the Stop Stealing Sheep product page.

About Erik Spiekermann
Erik Spiekermann is an information architect, author of books and articles on type and typography, and the designer of such typefaces as FF Meta, ITC Officina, FF Info, LoType, and Berliner Grotesk, among others. Founder of MetaDesign, Germany’s largest design firm, Spiekermann now works as a freelance design consultant in Berlin, London, and San Francisco, designing publications, complex design systems, and more typefaces.

About Adobe Press
Adobe Press is an imprint of Peachpit and part of Pearson, the international media company. Pearson’s primary operations also include the Financial Times Group and the Penguin Group. Learn more at and

Stop Stealing Sheep and Find Out How Type Works, Third Edition
By Erik Spiekermann
Adobe Press – December 11, 2013
ISBN-13: 978-0-321-93438-4 – $39.99 – Hardcover


Media Contact:
Laura Ross, Senior Publicist
Peachpit, Adobe Press

Source: Adobe Press :: Press Releases
Continue reading Stop Stealing Sheep and Find Out How Type Works, Third Edition