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Twitter Keeps Missing Its Advertising Targets as Woes Mount

The World Cup has historically been a boon for Twitter, bringing in record traffic and an influx of advertising dollars.But this time, when the global soccer tournament started on Nov. […]




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Hate Speech’s Rise on Twitter Under Elon Musk Is Unprecedented, Researchers Find

On Twitter itself, researchers said the increase in hate speech, antisemitic posts and other troubling content had begun before Mr. Musk loosened the service’s content rules. That suggested that a […]




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Elon Musk Averts Feud With Apple by Meeting Tim Cook

SAN FRANCISCO — In a series of tweets on Monday, Elon Musk, the owner of Twitter, accused Apple of sabotaging his social media company by cutting back advertising and threatening […]




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Elon Musk Takes On Apple’s Power, Setting Up a Clash

SAN FRANCISCO — “What’s going on here @tim_cook?” Elon Musk tweeted on Monday to Tim Cook, the chief executive of Apple, igniting a spat between the world’s richest man and […]




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TikTok Builds Itself Into an Ads Juggernaut

Brands have lapped it up. The toy brand Nerf now has a chief TikTok officer. The meat stick brand SlimJim calls itself the “C.E.O. of verified comments,” referring to its […]




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Markets Edge Higher at End of a Strong Week

Markets nudged higher on Friday, after China eased its strict pandemic policies, which have roiled global supply chains. It built on the previous day’s surge, which investors said was driven […]




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Meta Is Said to Plan Significant Job Cuts This Week

SAN FRANCISCO — Meta plans to lay off employees this week, three people with knowledge of the situation said, adding that the job cuts were set to be the most […]







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Elon Musk, Plus a Circle of Confidants, Tightens Control Over Twitter

The billionaire and a group of his friends and advisers are working on layoff plans and how to swiftly change Twitter’s product, said people with knowledge of the matter. Read […]




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Can Elon Musk Make the Math Work on Owning Twitter? It’s Dicey.

Mr. Musk faces financial challenges in owning Twitter. The site frequently loses money and took on $13 billion in debt for the blockbuster deal. Read More