The medium is the message more than ever these days, and brands are faced with a challenge — but also opportunity — to capture what consumers think about them and […]
Advertising Tech
Trending topics and news from the Advertising Tech category
Back to news homeStudy of Apple’s ATT impact highlights competition concerns
An interesting new study of 1,759 iOS apps before and after Apple implemented a major privacy feature last year which required developers to ask permission to track app users — […]
Russia warns YouTube to stop ‘anti-Russian’ ads
In Russia’s latest swipe at foreign social media giants since it started a land war in Europe by invading Ukraine late last month, the country’s Internet censor has fired a […]
When it comes to growth marketing, ‘so much of CRO is psychological’
As the number of startups competing for attention from investors and consumers continues to swell, growth marketing has become more critical than ever. Based on the feedback we received in […]
Ireland’s privacy watchdog sued for inaction over ‘massive Google data breach’
Ireland’s evasive response to a major security complaint filed against Google’s adtech the year the European Union’s General Data Protection Regulation (GDPR) came into application is the target of a […]
TechCrunch+ roundup: Fintech investor survey, data-driven fundraising, VC scouting jobs
The public markets may have cooled on fintechs in recent months, but for entrepreneurs who are still considering starting up, “outlook good,” says the Magic 8 Ball. In 2021, one-third […]
Google wants to bring its Privacy Sandbox to Android
Google’s Privacy Sandbox initiative for its Chrome browser hasn’t exactly been an unmitigated success, but it has definitely kicked off a healthy discussion about online privacy — and the company’s […]
Google’s Privacy Sandbox targeted by fresh EU antitrust complaint
German publishers are the latest to band together to try to derail or at least delay Google’s “Privacy Sandbox” plan to end support for tracking cookies in Chrome via a […]
Google asks a judge to dismiss Texas antitrust lawsuit about its ad business
Google filed a motion Friday asking a federal court to dismiss most of the counts in an antitrust lawsuit led by the state of Texas. In the filing, the company […]
SoftBank leads cash infusion into AI infrastructure company Pyxis One as it starts year with new name
Pyxis One, now Pixis, closed on $100 million in Series C funding to continue developing what it touts as “the world’s only contextual codeless AI infrastructure for complete marketing optimization.” […]