“Our Notus algorithm identified you as the most impactful journalist for our audience.” As a slight narcissist — as all writers are — I saw this line in a cold […]
Advertising Tech
Trending topics and news from the Advertising Tech category
Back to news homeEU warns adtech giants over ‘legal tricks’ as it moots changes to centralize privacy oversight
The European Commission has given its clearest signal yet that it’s prepared to intervene over weak enforcement of the EU’s data protection rules against big tech. Today the bloc’s executive […]
Report claims Amazon collects over a third of seller revenue, bringing in $121B in 2021
A new study claims that Amazon makes far more from fees on its Marketplace platform than even the cash cow known as AWS. The report says that Amazon’s fees for […]
UK privacy watchdog warns adtech the end of tracking is nigh
It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the […]
Europe offers tepid set of political ads transparency rules
It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making […]
European Parliament’s IMCO backs limits on tech giants’ ability to run tracking ads
In what looks like bad news for adtech giants like Facebook and Google, MEPs in the European Parliament have voted for tougher restrictions on how Internet users’ data can be […]
SOS raises 3.4M to add some pizazz to your local tampon vending machine
SOS already has a number of vending machines in the wild, dotted around the map in its native Boston. The company just closed a $3.4 million round to expand its […]
IAB Europe says it’s expecting to be found in breach of GDPR
Is this the beginning of the end for the hated tracking cookie consent pop-up? A flagship framework used by Google and scores of other advertisers for gathering claimed consent from […]
Inside a European push to outlaw creepy ads
European Union lawmakers are mobilizing support for a ban on tracking-based advertising to be added to a new set of Internet rules for the bloc — which were proposed at the […]
Funnel, a no-code tool for marketers to organize disparate data sources, raises $66M in ‘pre-IPO’ round
The world of marketing has become a world of marketing tech. But marketers are not necessarily engineers, so working with the terabytes of data their campaigns produce can be a […]