Unlocking New Revenue Streams and Engaging Consumers in a Changing Media Landscape At the Global Retail Conference 2025, Mark Boidman, Partner and Head of Global Media at Solomon Partners, delivers […]
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Trending topics and news from the advertising category
Back to news homeX tries to lure back advertisers with new $250 ad credit
X, the company formerly known as Twitter, has a new initiative aimed at luring smaller businesses to advertise on its platform. The company announced on Wednesday it would offer a […]
Netflix touts nearly 5M monthly active users for ad-supported tier
During Netflix’s first Upfront presentation on Wednesday, Netflix revealed that its ad plan has nearly five million global monthly active users. This is the first time the company has disclosed […]
Instagram is bringing ads to search results and launching ‘Reminder Ads’
Meta is introducing two new tools on Instagram designed to open up additional avenues for advertising as the company grapples with weak advertising demand. The social network announced that it’s […]
Tweet, tweet, pass: Twitter unlocks a budding growth opportunity for cannabis startups
Cannabis startups have to navigate some rough waters: They can’t access federal funds or work with traditional banks, and they have to find customers across a fragmented market while adhering […]
Musk blames ‘activist groups’ for major advertisers pausing spending on Twitter
As mass layoffs begin at Twitter, major advertisers are pausing their campaigns on the social network — a move that’s gotten the attention of newly-minted CEO Elon Musk. In a […]
Instagram to increase ad load as Meta fights revenue decline
Following another quarter that saw marketers pull back on their ad spending, Meta today announced it’s increasing its ad load on Instagram with the launch of two new ad slots. […]
ESPN+ debuts ‘McEnroe vs. McEnroe’, the first-ever tennis match between a real person and their virtual avatar
Premiering on May 7 at 10 PM ET on ESPN+, Michelob Ultra, in collaboration with tech and production company Unit 9, presents “McEnroe vs. McEnroe,” the world’s first tennis match […]
Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts
Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the […]
TikTok introduces its first ad product to offer a revenue share with creators
TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead […]