As mass layoffs begin at Twitter, major advertisers are pausing their campaigns on the social network — a move that’s gotten the attention of newly-minted CEO Elon Musk. In a […]
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Back to news homeInstagram to increase ad load as Meta fights revenue decline
Following another quarter that saw marketers pull back on their ad spending, Meta today announced it’s increasing its ad load on Instagram with the launch of two new ad slots. […]
ESPN+ debuts ‘McEnroe vs. McEnroe’, the first-ever tennis match between a real person and their virtual avatar
Premiering on May 7 at 10 PM ET on ESPN+, Michelob Ultra, in collaboration with tech and production company Unit 9, presents “McEnroe vs. McEnroe,” the world’s first tennis match […]
Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts
Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the […]
TikTok introduces its first ad product to offer a revenue share with creators
TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead […]
Twitter completes sale of MoPub to AppLovin for $1.05 billion
Twitter announced today it has completed the sale of its mobile ad platform, MoPub, to the mobile game maker and marketing software provider AppLovin for $1.05 billion in cash. The […]
Google and Microsoft End Truce; World Awaits What Happens Next
The two tech giants Google and Microsoft engage in a strategic chess match as an agreement between them to tamp down disputes expired in April. (Credit: Getty Images) By John […]
How to Develop the Best Digital Campaign Plan that is Successful | Mohammed Al-Muhanadi
How to Develop the Best Digital Campaign Plan that is Successful Mohammed Al Muhanadi Founder & CEO Social Media Solutions, Royal Communication Mohammed Al Muhanadi is the CEO of Social […]
Forces Shaping OOH Advertising | Casey Binkley
Forces Shaping OOH Advertising Casey Binkley Founder & CEO, Movia Casey Binkley is the Founder and CEO of Movia. Casey helps brands maximize their advertising results with a unique combination […]
Breaking WHY: Hacking & ReBuilding Strategic Emotion for Success | Frankie Russo
Breaking WHY: Hacking & ReBuilding Strategic Emotion for Success Frankie Russo Founder & CEO, Russo Capital Since 2005, Frankie Russo has built the Russo Capital portfolio of companies that span […]