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How Elon Musk Damaged Twitter and Left It Worse Off

SAN FRANCISCO — For years, Twitter was a runner-up social media company. It never grew to the size and scale of a Facebook or an Instagram. It simply muddled along.Then, […]




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Twitter’s Chief Tries Staying the Course as Elon Musk Upends Plans

SAN FRANCISCO — At a virtual meeting for Twitter executives last week, Parag Agrawal admitted he was exhausted.Mr. Agrawal, Twitter’s chief executive, had spent the past six weeks steering the […]







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Twitter Employees Search for Answers as Musk Deal Takes Shape

In January 2020, thousands of Twitter employees gathered in Houston for a corporate summit called #OneTeam. During the event, Jack Dorsey, Twitter’s chief executive at the time, revealed he had […]




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Twitter Counters Elon Musk’s Takeover Bid With a Poison Pill

Poison pills have been around for decades. The lawyer Martin Lipton, a founding partner of Wachtell, Lipton, Rosen & Katz, invented the maneuver, also called a shareholder rights plan, in […]




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Twitter Grapples With an Elon Musk Problem

SAN FRANCISCO — Bright and early on Monday, Elon Musk sent the government a surprising new document.In it, the world’s wealthiest man laid out his possible intentions toward Twitter, in […]







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Reinvention and Nostalgia: The Project to Remake Twitter

The Bluesky project would eventually allow for the creation of new curation algorithms, which would show different tweets at the top of users’ timelines than Twitter’s own algorithm. It would […]







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Who Is Parag Agrawal, Twitter’s New C.E.O.?

SAN FRANCISCO — When Jack Dorsey, then Twitter’s executive chairman, pushed the company to build out its machine learning and artificial intelligence capabilities in 2014, he turned to an engineer, […]