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Why Big Tech Is Making a Big Play for Live Sports

LOS ANGELES — More than a decade after Apple disrupted the music industry and Amazon upended retail, the tech heavyweights have set their sights on a new arena ripe for […]




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Naomi Osaka Starts a Media Company, With Help From LeBron James

She is a four-time Grand Slam singles champion who ranks as the world’s highest-paid female athlete, having earned $57 million in 2021, mostly from sponsorships. Walmart recently began to stock […]




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NBC Opens Olympics With ‘Worst Hand Imaginable’

Follow our latest coverage of the 2022 Winter Olympics.Last year, NBC Sports executives called the Tokyo Olympics their most challenging undertaking ever.Now that experience is starting to look like a […]




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NBC Sees Low Ratings During a Difficult Olympics

The 1992 Olympics in Barcelona had the Dream Team. The 2008 Olympics in Beijing had the Michael Phelps medal sweep. The Tokyo Olympics has a pandemic.That has been the greatest […]




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The Hot New Covid Tech Is Wearable and Constantly Tracks You

In Rochester, Mich., Oakland University is preparing to hand out wearable devices to students that log skin temperature once a minute — or more than 1,400 times per day — […]