At its Worldwide Developer Conference, Apple announced a significant update to RealityKit, its suite of technologies that allow developers to get started building AR (augmented reality) experiences. With the launch […]
Augmented Reality
Trending topics and news from the Augmented Reality category
Back to news homeSightCall raises $42M for its AR-based visual assistance platform
Long before Covid-19 precipitated “digital transformation” across the world of work, customer services and support was built to run online and virtually. Yet it too is undergoing an evolution supercharged […]
Filing: Snap paid $124M for Fit Analytics as it gears up for a bigger e-commerce push
Earlier this year we reported on how Snap had acquired Berlin-based Fit Analytics, an AI-based fitting technology startup, as part of a wider push into e-commerce services, specifically to gain […]
Niantic announces partnership with Nintendo on new augmented reality ‘Pikmin’ title
Nearly five years after the launch of Pokémon Go, Niantic announced Monday that they are partnering with Nintendo to co-develop a new title based on the company’s Pikmin franchise. Niantic […]
Convergence of AI, 5G and Augmented Reality Poses New Security Risks
The convergence of AI, 5G and augmented reality poses new security and privacy risks, challenging organizations to keep pace. (Credit: Getty Images) By John P. Desmond, AI Trends Editor Some 500 C-level […]
Microsoft debuts its AR/VR meetings platform Mesh
Today, at a special AR/VR focused event held inside its virtual reality community platform Altspace, Microsoft showcased a new product aiming to provide their AR HoloLens platform and VR Windows […]
Gowalla raises $4 million from GV and Spark for its AR social app
The newly resurrected Gowalla wants to realize its mobile dreams from the early-aughts in an augmented reality world, and they’ve raised some new funding to make it happen. The AR […]
Augmented reality’s awkward phase will be long and painful
Howdy friends, this is the web version of my Week in Review newsletter, it’s here to entice you to sign up and get it in your inbox every week. Last […]
Pinterest launches an AR-powered Try-on experience for eyeshadow
Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pinterest is […]
Lenovo launches AR glasses for enterprise
Lenovo seems to have gotten the memo that the real money in the augmented reality space is going to be made in enterprise. Ahead of tomorrow’s CES kick off, the […]