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How to evolve your DTC startup’s data strategy and identify critical metrics

Michael Perez Contributor Direct-to-consumer companies generate a wealth of raw transactional data that needs to be refined into metrics and dimensions that founders and operators can interpret on a dashboard. […]




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a16z backs Rutter’s goal of being ‘Plaid for commerce’

Seven months after publicly launching its company, Rutter is back with a new capital injection, this time $27 million in a Series A financing round led by Andreessen Horowitz. We […]