Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. “Market research and brand tracking has […]
brand management
Trending topics and news from the brand management category
Back to news homeHow to improve retention, growth marketing’s golden metric
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor […]
Endgame grabs another cash infusion as product-led growth momentum builds
Product-led sales and growth were big buzzwords last year, and startups are continuing to raise new infusions of capital as they develop their approaches. In Endgame’s case, the company announced […]
Experts Weekly: Microsegmentation, PMF experiments and personalized shopping
Growth marketing (TechCrunch+) 3 experiments for early-stage founders seeking product-market fit: Elise King, director of Human Ventures’ entrepreneur-in-residence program and member of the firm’s investment team, spoke with founders and […]
2 exercises that will bring your brand persona to life
Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor […]
Carve out a place for your brand with a positioning statement
Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor […]
E-commerce aggregator Merama gets its horn after just 12 months in business
When it comes to investment in e-commerce aggregators in Latin America lately, when it rains, it pours. Merama, which acquires or launches Latin American digital brands, hit a $1.2 billion […]
Smart growth tactics can put account-based marketing within reach for startups and SMBs
Jonas van de Poel Contributor Jonas van de Poel is head of content marketing at Unmuted, an Amsterdam-based growth marketing agency. For many startups and SMBs, successfully setting up account-based […]
‘No code’ tool maker, Heyflow, nabs $6M to fix your customer conversions
Heyflow, a Hamburg, Germany-based startup touting ‘no code’ tools for easily building interactive “clickflows” to boost customer conversions, has bagged a $6 million seed. The round was led by Project […]
Use creative automation software to amp up your brand’s lower-funnel assets
Miha Mikek Contributor Miha Mikek is the CEO and co-founder of creative automation company Celtra. With the holiday season around the corner, growth marketers are gearing up for their […]