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To stay ahead of your competitors, start building your narrative on day one

Having a unique product used to give you at least a few months of lead time over other players, but that advantage seems to matter less and less — just think of how Twitter Spaces managed to land on Android ahead of Clubhouse.
In this context, how do you stay ahead of your competition when you know it’s only a matter of time before they copy your best features?
The solution is messaging, says conversion optimization expert Peep Laja. Unlike features that can be copied and commoditized, a strategic narrative can be a long-term advantage. In the interview below, he …

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