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Customer-Centricity Doesn’t Need a New Model. It Needs a New Mindset. – SPONSOR CONTENT FROM ROCHE

The business mantra you hear more than ever these days is customer-centricity, the philosophy of putting customers at the core of every business model.
Many companies want to embrace it, but shifting your business model may not be enough to get you to true customer-centricity. Achieving it requires a shift not in your model but in your mindset: having the confidence to understand that the ideal outcome is not solely business growth but customer happiness—while recognizing that if done correctly, the former follows the latter, making the shift worthwhile on all fronts.
The pharmaceutical sector is a prime example …

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