The German-American theologian Paul Tillich offered a pointed observation some seven decades ago: “there is a sick desire to escape sickness by cuffing off what can produce sickness. I have […]
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Back to news homeWhen Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?
When P&G turned off $200 million of their digital ad spending, they saw NO CHANGE in business outcomes [1]. When Chase reduced their programmatic reach from 400,000 sites showing its […]