YouTube wants to quickly ramp up the number of short-form “Shorts” videos available on its platform in order to better compete with TikTok. To aid with this effort, the company […]
Creators
Trending topics and news from the Creators category
Back to news homeSnap’s new creator fund will award independent musicians up to $100,000 per month
Snap is launching a new Sounds Creator Fund to financially support independent artists who are distributing music on Snapchat via DistroKid. Starting in August, the company will distribute payments for […]
Linktree’s new mobile app allows users to manage their pages on the go
Linktree announced today that it’s launching a new mobile app on iOS and Android to make it easier for users to access its service. The new app will allow users […]
Chasing TikTok, Meta rolls out new Reels features and expands Instagram Reels to 90 seconds
As it continues to chase TikTok, Meta today announced a series of updates and new features for its Reels products across both Facebook and Instagram. Most notably, it’s offering a […]
TikTok introduces its first ad product to offer a revenue share with creators
TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead […]
BintanGO wants to boost Indonesia’s creator economy
BintanGO has almost everything Indonesian creators need to monetize their content. First, there is its CreatorSpace, which helps them manage brand collaborations by measuring engagement and sending invoices. Businesses, meanwhile […]
Pinterest to invest an additional $1.2 million in its Creator Fund for underrepresented groups
As competition heats up for creator talent, Pinterest today announced it was more than doubling its initial investment in its Creator Fund with an additional $1.2 million in a combination […]
UK music platform for creators Uppbeat raises $6.15 million Series A
U.K.-based music platform Uppbeat has been developing a service that makes it easier for content creators to find quality free music to use in their videos published to platforms like […]
F*ck creator funds, we need a creator index fund
Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. This is our Wednesday show, where we niche […]
YouTube to pilot test shopping from livestreams with select creators
YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of […]