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Inside Facebook’s Push to Defend Its Image

The changes have involved Facebook executives from its marketing, communications, policy and integrity teams. Alex Schultz, a 14-year company veteran who was named chief marketing officer last year, has also […]







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Here’s a Look Inside Facebook’s Data Wars

“Reach leaderboard isn’t a total win from a comms point of view,” Mr. Silverman wrote.Mr. Schultz, Facebook’s chief marketing officer, had the dimmest view of CrowdTangle. He wrote that he […]