When businesses can connect more personally with their customers, those customers in turn are more loyal. However, as consumer behavior changes, especially as it did over the past 18 months, […]
customer experience
Trending topics and news from the customer experience category
Back to news homeResearch: How to Position a Luxury Brand as Sustainable
A 2018 global survey by Accenture Strategy of 30,000 consumers in 35 countries indicated that nearly two-thirds of them (62%) find brands with high ethical values attractive.  That’s potentially a […]
White-label SaaS shipping startup Outvio closes $3M round led by Change Ventures
Outvio, an Estonian startup that provides a white-label SaaS fulfillment solution for medium-sized and large online retailers in Spain and Estonia, has closed a $3 million early-stage financing round led […]
AI and the New Age of Customer Advocacy
A few weeks ago, I called my broadband provider about intermittent outages. The helpful customer support rep looked at my account and cheerfully told me that I could save money […]
3 critical lessons I learned while scaling RingCentral’s customer support team
Shaun Spivak Contributor Shaun Spivak is the senior director of Global Customer Support at RingCentral, a global leader in communication and call center software provider. There are many things I […]
Is Your Front Office Driving Customers Away?
Last week, I called a doctor’s office to schedule an appointment. She’s a specialist and highly recommended, which is why I had first seen her several years ago. I called […]
Breinify announces $11M seed to bring data science to the marketing team
Breinify is a startup working to apply data science to personalization, and do it in a way that makes it accessible to non-technical marketing employees to build more meaningful customer […]
Develop a buyer’s guide to educate your startup’s sales team and customers
Yousuf Khan Contributor Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO and Vice President of Customer Success […]
Even startups on tight budgets can maximize their marketing impact
Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their […]
SaaS subscriptions may be short-serving your customers
Adam Riggs Contributor Adam Riggs is an experienced executive and investor in e-commerce, finance, and media companies. Adam was the first President and CFO of Shutterstock from 2005 to 2010. […]