Japanese advertising giant Dentsu was one of the driving forces behind the 2020 Tokyo Olympics, helping bring in a record-shattering $3.6 billion in sponsorships and coordinating everything down to the […]
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Back to news homeDentsu: The Invisible Advertising Giant Behind the Tokyo Games
TOKYO — It’s not an official sponsor of the Olympics. It will remain invisible to the millions of viewers who begin tuning in this week. But without it, the Tokyo […]