Folks often ask if Crunchbase and TechCrunch are still the same company (nope). Many express surprise that AOL was once this publication’s sole parent (yep). The saga of Who Owns […]
Digital Advertising
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Back to news homeTrack and capture: Getting started with attention metrics
Sylvain Le Borgne Contributor Sylvain Le Borgne is MediaMath’s chief partnership officer and head of data and analytics. At the heart of all advertising lies the ultimate goal: Cut through […]
UK privacy watchdog warns adtech the end of tracking is nigh
It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the […]
IAB Europe says it’s expecting to be found in breach of GDPR
Is this the beginning of the end for the hated tracking cookie consent pop-up? A flagship framework used by Google and scores of other advertisers for gathering claimed consent from […]