Folks often ask if Crunchbase and TechCrunch are still the same company (nope). Many express surprise that AOL was once this publication’s sole parent (yep). The saga of Who Owns […]
Digital Advertising
Trending topics and news from the Digital Advertising category
Back to news homeTrack and capture: Getting started with attention metrics
Sylvain Le Borgne Contributor Sylvain Le Borgne is MediaMath’s chief partnership officer and head of data and analytics. At the heart of all advertising lies the ultimate goal: Cut through […]
UK privacy watchdog warns adtech the end of tracking is nigh
It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the […]
IAB Europe says it’s expecting to be found in breach of GDPR
Is this the beginning of the end for the hated tracking cookie consent pop-up? A flagship framework used by Google and scores of other advertisers for gathering claimed consent from […]
Use creative automation software to amp up your brand’s lower-funnel assets
Miha Mikek Contributor Miha Mikek is the CEO and co-founder of creative automation company Celtra. With the holiday season around the corner, growth marketers are gearing up for their […]
Have ‘The Privacy Talk’ with your business partners
Marc Ellenbogen Contributor As general counsel of Foursquare, Marc Ellenbogen is responsible for guidance regarding litigation risks, corporate initiatives, risk management, equity, employment, regulatory and all other legal and compliance […]
AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce
Industries like real estate, automotive, and financial services have long and offline sales cycles and digital advertising tends not to perform well in these areas. The conversion rates are low […]
Building customer-first relationships in a privacy-first world is critical
Travis Clinger Contributor Travis Clinger is SVP, head of addressability and ecosystem at LiveRamp, a data connectivity platform safely moving data through the pipes connecting most every brand, tech platform, […]
Cannabis marketing startup Fyllo acquires DataOwl
Fyllo has acquired DataOwl, a company offering marketing and loyalty tools for cannabis retailers. Fyllo said it already works with 320 cannabis retailers across 25 states (plus Puerto Rico and […]