Strategizing for the Digital Age: Insights from the 2024 Hawke AI Benchmark Report In a landscape characterized by rapid technological evolution and shifting market dynamics, the 2024 Hawke AI Annual […]
digital marketing
Trending topics and news from the digital marketing category
Back to news homeReport: Apple explored ads in Apple Maps as it weighs broader ads push
A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and Stocks. This plan could see Apple […]
Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts
Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the […]
Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022
Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual […]
Scammers snatch up expired domains, vexing Google
The web is a living thing — ever-evolving, ever-changing. This goes beyond just the content on websites; whole domains can expire and be taken over, allowing corners of the internet […]
How to grow your organic traffic with earned media
Amanda Milligan Contributor Amanda Milligan is head of marketing at Stacker Studio, a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning […]
SoftBank leads cash infusion into AI infrastructure company Pyxis One as it starts year with new name
Pyxis One, now Pixis, closed on $100 million in Series C funding to continue developing what it touts as “the world’s only contextual codeless AI infrastructure for complete marketing optimization.” […]
After talking to marketing leaders for a year, here’s my advice for CEOs
Rebecca Lynn Contributor More posts by this contributor Startups And The Un-Banking Of America Marketing makes or breaks a company. When I am asked what is the No. 1 thing […]
10 growth marketing experts share their 2022 predictions and New Year’s resolutions
This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Setting aside the […]
Kalendar AI wants its sales bots to win your next customers
Kalendar AI, a San Francisco-based startup that’s been building on top of GPT-3‘s language model — developing a SaaS for automating lead generation and sales outreach to make it easier […]