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Report: Apple explored ads in Apple Maps as it weighs broader ads push

A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and Stocks. This plan could see Apple […]




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Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts

Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the […]




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Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022

Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual […]




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Scammers snatch up expired domains, vexing Google

The web is a living thing — ever-evolving, ever-changing. This goes beyond just the content on websites; whole domains can expire and be taken over, allowing corners of the internet […]




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How to grow your organic traffic with earned media

Amanda Milligan Contributor Amanda Milligan is head of marketing at Stacker Studio, a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning […]




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SoftBank leads cash infusion into AI infrastructure company Pyxis One as it starts year with new name

Pyxis One, now Pixis, closed on $100 million in Series C funding to continue developing what it touts as “the world’s only contextual codeless AI infrastructure for complete marketing optimization.” […]




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After talking to marketing leaders for a year, here’s my advice for CEOs

Rebecca Lynn Contributor More posts by this contributor Startups And The Un-Banking Of America Marketing makes or breaks a company. When I am asked what is the No. 1 thing […]




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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Setting aside the […]




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Kalendar AI wants its sales bots to win your next customers

Kalendar AI, a San Francisco-based startup that’s been building on top of GPT-3‘s language model — developing a SaaS for automating lead generation and sales outreach to make it easier […]




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Europe offers tepid set of political ads transparency rules

It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making […]