When investors look at a startup slide deck, they are looking for something very specific. Yes, they want to know if the team is great and the market is huge […]
EC Growth Marketing
Trending topics and news from the EC Growth Marketing category
Back to news homeUnveiling the winning formula: How B2C fintechs conquer customer acquisition
Ian Sherman Contributor Ian Sherman advises PE/VC-backed portfolio companies at Sagard on growth marketing. He has a prior executive track record of driving profitable, eight-figure revenue expansion for consumer brands. […]
4 ways generative AI makes founders more interesting to journalists
Successful PR strategies shine in the age of ChatGPT Craig Corbett 14 hours Craig Corbett Contributor Craig Corbett is a partner at Publicize, a PR agency helping tech leaders and […]
5 marketing slides to bring to your next board meeting
Michelle Swan Contributor Michelle Swan is a partner at Tercera and is responsible for marketing and content, the advisor and portfolio experience, and guiding portfolio companies on go-to-market and brand […]
Are you spending too much on paid acquisition?
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor […]
How startups can produce social content that actually resonates
Social media can be a great tool for startups to gain visibility and garner a following among investors and customers, but coming up with a winning strategy may seem like […]
For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing
Word of mouth and other ‘free’ marketing channels often don’t scale well Haje Jan Kamps 11 hours My heart sinks when I talk to a startup founder who proudly declares […]
Track and capture: Getting started with attention metrics
Sylvain Le Borgne Contributor Sylvain Le Borgne is MediaMath’s chief partnership officer and head of data and analytics. At the heart of all advertising lies the ultimate goal: Cut through […]
How to run growth marketing during a recession
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor […]
How to improve retention, growth marketing’s golden metric
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor […]