“One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the […]
EC Growth Marketing
Trending topics and news from the EC Growth Marketing category
Back to news homeMaking a splash in the marketing world
“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative […]
Growth roundup: Mail privacy protection and growth marketing beyond the tactics
“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign,” says Melissa Sargeant, CMO at Litmus. “However, Apple’s Mail Privacy Protection — […]
Growth roundup: Storytelling for startups, early-stage influencers, retail media spend
“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this […]
Susan Su on how to approach growth as your startup raises each round
‘I firmly believe that every founder should try their hand at growth’ Eric Eldon 9 hours Your startup might rely on clever growth tactics to get off the ground, but […]